01
Plenty of visitors,
but no customer records.
On-site interest does not lead to brand membership
or a usable customer database.
For pop-up stores, trade shows and exhibitions
Turn event visitorsinto lasting customers.
Make one visit the beginning of the next.
Connect the interest captured through QR events with brand membership and your KakaoTalk channel.
Keep the relationship going after the event ends.
- On-site QR events
- Members and channel followers
- Post-event messaging
From the first meeting to the next purchase
Think beyond event day
The event ends.
The customer relationship should continue.
You invest in space, people and prizes.
Build relationships that bring customers back to your brand.
What will your next event leave behind?
Plenty of visitors,
02
No way to
get back in touch.
After customers try your products,
it is hard to share the next update or offer.
03
Hard to show
what worked.
Visitor counts alone do not show member conversion
or contribution to purchases.
04
Every event
starts from scratch.
You attract new visitors,
but have little to build on for the next event.
OMO PLAY connects the journey
One QR scan starts
your next conversation.
Design one connected journey, from on-site participation to post-event marketing.
- 01Event visitMeet your brand
- 02Scan the QR codeEasy mobile access
- 03Join the eventPrize wheel and instant wins
- 04Acquire customersMembers and followers
- 05Deliver rewardsPrizes and coupons
- 06Follow-up messageThanks and updates
- 07Encourage a returnA reason to buy again
- 08Review resultsPlan your next event
On site and beyond
From QR events to customer management.
with OMO PLAY.
Visitors enjoy taking part. Your brand gains the opportunity for its next conversation.
01 / On-site engagement
Give visitors a reason to stop.
QR prize-wheel events
Visitors scan a QR code to join without installing an app. Turn booth interest into participation with prize wheels and instant-win events.
02 / Customer acquisition
From passing visitors
to customers you can reach again
Connect event participation with brand sign-up and KakaoTalk channel follows. Obtain the required consent and collect customer information.
03 / Post-event KakaoTalk messages
Today's meeting.
Tomorrow's offer.
Thank visitors and share offers prepared by your brand. Use KakaoTalk messages with images and text to invite their next purchase or visit.
D+1Visit thank-youD+7Purchase offerD+14Brand news
04 / Performance analysis
Go beyond guesswork
with event customer management
Review customer acquisition and message response together. Organize participation trends and available connected metrics to inform your next event.
Data for your next event
See your event's impact
in the numbers.
From participation to sign-up and message response.
Understand the customer journey and use it in your next campaign.
- Total participants
- 8,420people Customers met on site
- Brand member conversion
- 2,156people Customers to reconnect with
- KakaoTalk channel followers
- 1,876people A channel for your news
- Coupons used
- 684uses Customers responding to offers
Cumulative event participation
9,0006,0003,0000
10.0110.1010.2010.31
Acquisition channels
Your customer's
first touchpoint
first touchpoint
- On-site QR 42%
- Online ads 24%
- KakaoTalk channel 18%
- Other 16%
Built around your event
Pop-ups and trade shows.
Event marketing that fits.
For pop-up stores, trade show booths and brand exhibitions.
Design participation and follow-up marketing around your event goals.
Pop-up store eventsTurn a great experience
Turn a great experience
into brand membership.
Connect the fun of a pop-up store with brand membership. Encourage participation with visit rewards, then offer a reason to reconnect through product news and follow-up offers.
- Product experiences and visit rewards
- Brand member connection
- Product news and follow-up offers
Trade show booth eventsTake on-site interest
Take on-site interest
to the next conversation.
Keep the interest from booth conversations as consented customer data. Send product information and consultation updates to QR event participants, turning a short meeting into the next opportunity.
- QR event participation at your booth
- Collect customer data with consent
- Post-event product and consultation updates
Brand exhibition marketingFrom one exhibition visit
From one exhibition visit
to the next invitation.
Keep the relationship going after a brand exhibition by connecting on KakaoTalk. Share invitations to future exhibitions and events, along with news that gives visitors a reason to return.
- Brand exhibition experience
- KakaoTalk channel connection
- Future invitations and repeat visits
Marketing after the event
Your customer relationship
is just getting started.
Reach the KakaoTalk followers acquired during your event
with fresh news and offers.
Their response helps shape your next campaign.
- 01Track new followers and channel growth
- 02Analyze follow-up message clicks
- 03Connect coupon use with the next purchase
- Follow rate
- 42.3%
- Channel growth
- +18%
Follower growth before and after the event
Before eventDuring event1 week later1 month later
Tell us about your event experience.
Plan the next meeting around customer interests.
Understand customers better
Beyond contact details,
understand their interests.
Which products did they like? Which offers do they want?
Feedback on their event experience
is a useful starting point for your next campaign.
OMO PLAY INSIGHT
What could QR do for your event?
Explore participation design, customer acquisition and follow-up marketing in our official guide.
Can we use our existing KakaoTalk channel?
We assess integration with your current KakaoTalk channel. Tell us about your channel administrator access and membership system so we can explain the required setup.
Can we use the service just for an event?
We discuss the service period and preparation schedule based on your event dates and scope. Please ask us about short-term availability and terms.
How is participant information collected?
QR event participation is connected with sign-up, and information is collected for the stated purposes within the scope of consent. Data fields and integration with your membership system are agreed in advance.
Can the event help acquire KakaoTalk followers?
A KakaoTalk channel connection can be included in the participation journey. Sign-up and following a channel are separate steps; actual conversion depends on customer choices and channel settings.
Can we send automatic messages after the event?
We can review messaging based on the entry event and customer criteria. Automation depends on the service and configuration, and messages are sent to customers who meet consent and sending requirements.
Can we review participation and results by event?
You can analyze customer data and message clicks. Event-level reporting, QR entry-point breakdowns, coupon use and purchase metrics depend on available integrations and will be reviewed during consultation.
How much does it cost for a pop-up store or trade show?
Pricing depends on the event period, expected participation, event design and integration scope. Share your dates and goals so we can recommend a suitable setup.
Preparing your next event?
Make your next event
the start of something lasting.
We plan around your brand's goals and event schedule,
from on-site customer acquisition to follow-up marketing.
Let's build the next connection together.